Blue Forest

The challenge

Blue Forest is a fast-growing conservation finance organisation that went from proof of concept to established leader of the field in the space of a few short years.

Their team had grown by 560%, their portfolio of products had expanded exponentially, and the conservation work they enabled had a huge, global impact.

They needed a brand position and narrative that kept pace with their growth, reflected where they are today, and supported their goals and ambition for the future.

The solution

Blue Forest came to Jack & Grace and our partners, Jory&Co, for a new brand and website.

Our job at Jack & Grace was to uncover Blue Forest’s point of difference and clearly articulate it through a new brand position, core narrative, tone of voice and optimised website copy.

Our insight process was rigorous and consisted of workshops, 1-2-1 calls, competitor analysis, desk research, a media review and interviews with key partners like the US Forest Service and the World Resources Institute. 

We recognised that Blue Forest was the only organisation working, not only on the financing of restoration projects, but also on the science behind them and – perhaps most importantly – with the communities affected.

Their purpose – to help restore the world’s eco-systems – has never been more important, so we needed to bring that urgency through and create a mission-driven core narrative that matched the impact of their work.

The results

Following our strategic input and recommendations, Jory & Co developed a new brand identity and website for Blue Forest.

The result: a beautifully designed website that communicates Blue Forest’s impact and connects more meaningfully with key audiences.

Take a look here:  www.blueforest.org